FINANCIAL LITERACY AND ENTREPRENEURIAL INTENTION OF GENERATION “Y” GRADUATES: AN ANALYSIS BASED ON THE THEORY OF PLANNED BEHAVIOR

HASSAN BARAU SINGHRY, PATRICK BOGORO

Abstract


Graduate entrepreneurship intention is a major determinant of entrepreneurial behaviour. However, the factors affecting entrepreneurial intention to influence the behaviour have not been adequately investigated. How financial literacy (FL) affects generation Y graduate entrepreneurial intention remains unknown. In order to cover this important gap, FL is conceptualized as financial knowledge (FK), financial attitude (FK), and financial behaviour (FB).A cross-sectional survey was carried out and data was collected from 226 graduates. Descriptive statistics, factor loading,
reliability statistic and multiple regression were used based on Statistical Package for the Social Sciences (SPSS) and Structural Equation Modeling (SEM) the research model. Result of the analysis shows that FL has positive and significant relationship with attitude towards new venture creation (AVC), social norms (SN) and perceived behavioural control (PBC) and concludes that This research recommends that institutions of higher learning should emphasize pedagogies in financial management that encourage graduates toward self-employment Also financial institutions need to emphasize business plan, character and education as foremost
consideration for advancing entrepreneurial loan to prospective graduate
entrepreneurs

Keywords


Financial literacy, graduate entrepreneurial behavior.

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International Journal of Management Science Research ISSN ISSN 2536 – 605X(Print)

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