Eche Emmanuel Ojih, John Dokotri, Mercy N. Gambo


Consumer electronics influence the ways we interact with the world. They are technological marvels that link man with machine in a perpetual relationship to dominate his environment. The demand for these gadgets is high; the customer base is overwhelming but some products never reach their designated consumers in time to quell their cravings. This research
investigated the impact of distribution management on customer satisfaction, focusing on electronic retail outlets in Jos, Nigeria. Specific objectives were to determine the distribution management practices of consumer electronics companies in Nigeria and investigated the role of transportation and information flow in distribution management; showing how the duo affect (positively or otherwise) customer satisfaction. A total of fortyfive (45) employees sampled from eight (8) consumer electronic outlets responded to this study. Data collated from responses through questionnaires were analysed, and results revealed that consumer electronic outlets in Jos metropolis utilised management practices as
regards information flow and product transportation. Other outcomes showed significant impact of information flow and transportation on customer satisfaction. It was concluded that companies seeking to remain afloat must capitalise on every opportunity presented, and distribution management is one of such; therefore, a judicious implementation of
distribution management can be the extra push to keep suppliers ahead and on time to meet their consumers, thus providing customer satisfaction.


Distribution Management, Information Flow, Transportation, Customer Satisfaction

Full Text:



  • There are currently no refbacks.

International Journal of Management Science Research ISSN ISSN 2536 – 605X(Print)

Copyright: All rights reserved. No parts of this journal may be reproduced in any form; be it electronic, mechanic, photocopying, recording or otherwise without the prior written permission of the publisher.

To make sure that you can receive messages from us, please add the 'ijmsr.net' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders…